The Urban Utopia Promise

From organic plants and essential oils, to “tree-free” soap labels, Urban Utopia Soap works hard to ensure every aspect of our product is 100% junk free. We are proud to be palm free and vegan. When you use our products you will feel the love!


Met these folks at a festival. My wife and I have purchased soaps from numerous vendors through the years. This is the first one we've liked enough to go back to. I just placed a mail order. Black is the New Clean is fantastic! Highly recommended!


You will never find a better, clean smelling soap (Black is the New Clean.) The lemongrass is so fresh and delicate. We haven’t bought chemical laced soap in so long, and will never go back. We highly recommend this and any project from Urban Utopia. They are the best.


Black is the New Clean is our entire families favorite soap. The smell is absolutely incredible and I love the lather and how easy it rinses off.
If they made this smell in a candle and room spray I would probably buy them out. It smells THAT good!
BTW: Great customer service and super friendly.